As a follow up to yesterday's blog post, we wanted to share the press release for the "Latch On America Tour" community event that will take place at Zilker Park on Thursday morning!
FOR IMMEDIATE RELEASE
Austin contact: Anne Lasseigne Tiedt, APR - Momentum Public Relations for Mothers’ Milk Bank at Austin
anne@momentum-pr.com or 512-784-3805
Latch On America contact: brettan@milkforthought.com or 619-318-3536
Austin selected as one of 30 cities for “Latch On America,” national grassroots campaign and documentary film to support moms, promote breastfeeding and infant health
Mothers’ Milk Bank at Austin and local hosts invite moms-to-be and breastfeeding community to meet Latch On America and its ‘Big Pink Bus for Breastfeeding’ at Zilker Park on August 18, 10 a.m.
AUSTIN, TEXAS – August 15, 2011 – Breastfeeding is beautiful but it isn’t always easy. On Thursday, August 18 at 10 a.m. at Zilker Park’s Pecan Grove, local breastfeeding and infant health advocates will host “Latch On America,” a nationwide grassroots tour that’s exploring the unique breastfeeding culture in cities across the United States. Roaming the country in a 40-foot pink bus, the Latch On America team will meet with local moms and other leaders to learn how Austin supports and empowers its breastfeeding moms.
This two-hour “gathering event” in the heart of Austin is co-hosted by several local organizations that work to improve infant health through breastfeeding, including the Mothers’ Milk Bank at Austin; Healthy Mothers, Healthy Babies; Heart of Texas Lactation; State of Texas Women Infants & Children; and Texas Breastfeeding Coalition.
“We are grateful that Latch On America chose to visit Austin as part of its nationwide tour, because it is another opportunity for Austin’s expansive breastfeeding community to come together and celebrate families made healthy through breastfeeding” says Kim Updegrove, executive director of the Mothers’ Milk Bank at Austin, which collects and dispenses donor human milk to hospitals caring for premature infants.
As part of the gathering event, Latch On America will interview moms about their breastfeeding experiences. After the gathering event at Zilker Park, Latch on America will tour the Mothers’ Milk Bank at Austin and continue speaking with local and state lactation experts.
Goals of the Latch On America Tour include supporting the 20 steps of the Surgeon General’s Call to Action for breastfeeding, connecting new moms with lactation experts, increasing awareness for local breastfeeding resources, and learning about and document the unique breastfeeding culture in each city. Along the way, a documentary crew will capture the amazing breastfeeding stories of mothers and advocates as well as profiling organizations that are taking action to empower breastfeeding moms.
Produced by Milk for Thought, the Latch On America Tour embarked July 13, 2011 from San Diego, CA with the goal to support, empower and connect the breastfeeding community.
When the road trip was announced, Milk for Thought founder Ryan Comfort was wowed by the passionate response from breastfeeding supporters in cities and towns across the country — from Poughkeepsie to the Navajo Nation to Seattle — who rallied to bring the big pink bus to their city.
“The Latch On America Tour started with an initial idea to rent an RV and drive cross country to meet all the amazing supporters and moms who are taking action for the breastfeeding community. Now, because of the excitement and overwhelming response we got, the trip has gotten bigger, 40 feet of pink bus bigger, with stops in more than 30 cities!” Comfort says.
“We are thrilled for the Latch On America Tour to stop in Austin. After talking to several community leaders and supporters, it was clear that the city has a very strong, creative breastfeeding community, and we are especially excited to visit the Mothers’ Milk Bank at Austin, a non-profit milk bank which has led the way in analyzing nutritional content of human milk in order to optimally meet premature infants’ nutritional needs.”
"We are going to meet some incredible people and inspire others,” says Comfort. “Really, we are just honored to collaborate to provide real solutions and support not just to breastfeeding moms, but also to their support network.”
FOR IMMEDIATE RELEASE
Austin contact: Anne Lasseigne Tiedt, APR - Momentum Public Relations for Mothers’ Milk Bank at Austin
anne@momentum-pr.com or 512-784-3805
Latch On America contact: brettan@milkforthought.com or 619-318-3536
Austin selected as one of 30 cities for “Latch On America,” national grassroots campaign and documentary film to support moms, promote breastfeeding and infant health
Mothers’ Milk Bank at Austin and local hosts invite moms-to-be and breastfeeding community to meet Latch On America and its ‘Big Pink Bus for Breastfeeding’ at Zilker Park on August 18, 10 a.m.
AUSTIN, TEXAS – August 15, 2011 – Breastfeeding is beautiful but it isn’t always easy. On Thursday, August 18 at 10 a.m. at Zilker Park’s Pecan Grove, local breastfeeding and infant health advocates will host “Latch On America,” a nationwide grassroots tour that’s exploring the unique breastfeeding culture in cities across the United States. Roaming the country in a 40-foot pink bus, the Latch On America team will meet with local moms and other leaders to learn how Austin supports and empowers its breastfeeding moms.
This two-hour “gathering event” in the heart of Austin is co-hosted by several local organizations that work to improve infant health through breastfeeding, including the Mothers’ Milk Bank at Austin; Healthy Mothers, Healthy Babies; Heart of Texas Lactation; State of Texas Women Infants & Children; and Texas Breastfeeding Coalition.
“We are grateful that Latch On America chose to visit Austin as part of its nationwide tour, because it is another opportunity for Austin’s expansive breastfeeding community to come together and celebrate families made healthy through breastfeeding” says Kim Updegrove, executive director of the Mothers’ Milk Bank at Austin, which collects and dispenses donor human milk to hospitals caring for premature infants.
As part of the gathering event, Latch On America will interview moms about their breastfeeding experiences. After the gathering event at Zilker Park, Latch on America will tour the Mothers’ Milk Bank at Austin and continue speaking with local and state lactation experts.
Goals of the Latch On America Tour include supporting the 20 steps of the Surgeon General’s Call to Action for breastfeeding, connecting new moms with lactation experts, increasing awareness for local breastfeeding resources, and learning about and document the unique breastfeeding culture in each city. Along the way, a documentary crew will capture the amazing breastfeeding stories of mothers and advocates as well as profiling organizations that are taking action to empower breastfeeding moms.
Produced by Milk for Thought, the Latch On America Tour embarked July 13, 2011 from San Diego, CA with the goal to support, empower and connect the breastfeeding community.
When the road trip was announced, Milk for Thought founder Ryan Comfort was wowed by the passionate response from breastfeeding supporters in cities and towns across the country — from Poughkeepsie to the Navajo Nation to Seattle — who rallied to bring the big pink bus to their city.
“The Latch On America Tour started with an initial idea to rent an RV and drive cross country to meet all the amazing supporters and moms who are taking action for the breastfeeding community. Now, because of the excitement and overwhelming response we got, the trip has gotten bigger, 40 feet of pink bus bigger, with stops in more than 30 cities!” Comfort says.
“We are thrilled for the Latch On America Tour to stop in Austin. After talking to several community leaders and supporters, it was clear that the city has a very strong, creative breastfeeding community, and we are especially excited to visit the Mothers’ Milk Bank at Austin, a non-profit milk bank which has led the way in analyzing nutritional content of human milk in order to optimally meet premature infants’ nutritional needs.”
"We are going to meet some incredible people and inspire others,” says Comfort. “Really, we are just honored to collaborate to provide real solutions and support not just to breastfeeding moms, but also to their support network.”
About Milk for Thought
Breastfeeding is beautiful, but it’s not always easy. Every mother who wants to breastfeed should have easy access to the love, support and encouragement she needs in one friendly and reliable place. MilkforThought.com works collaboratively with all members of the breastfeeding community to help new moms have a successful breastfeeding journey by connecting them to local experts and counselors, baby-friendly hospitals and birthing centers, support groups, and other mothers. By providing an online platform, the entire support community can comprehensively support new parents, change attitudes, improve national rates of breastfeeding, and impact legislation. To learn more, please visit MilkforThought.com or find us on Facebook and Twitter.
About Mothers’ Milk Bank at Austin
The Mothers' Milk Bank at Austin is a non-profit organization whose mission is to accept, pasteurize and dispense donor human milk by physician prescription, primarily to premature and ill infants.
Donor human milk — what is it exactly?
· It’s life saving nourishment for sick and premature babies.
· Its pasteurized breast milk scientifically analyzed to meet the specific needs of fragile and sick babies.
· It’s passive immunization against everything scary — and —
· It’s Mother Natures’ Most Powerful Prescription.
###
Breastfeeding is beautiful, but it’s not always easy. Every mother who wants to breastfeed should have easy access to the love, support and encouragement she needs in one friendly and reliable place. MilkforThought.com works collaboratively with all members of the breastfeeding community to help new moms have a successful breastfeeding journey by connecting them to local experts and counselors, baby-friendly hospitals and birthing centers, support groups, and other mothers. By providing an online platform, the entire support community can comprehensively support new parents, change attitudes, improve national rates of breastfeeding, and impact legislation. To learn more, please visit MilkforThought.com or find us on Facebook and Twitter.
About Mothers’ Milk Bank at Austin
The Mothers' Milk Bank at Austin is a non-profit organization whose mission is to accept, pasteurize and dispense donor human milk by physician prescription, primarily to premature and ill infants.
Donor human milk — what is it exactly?
· It’s life saving nourishment for sick and premature babies.
· Its pasteurized breast milk scientifically analyzed to meet the specific needs of fragile and sick babies.
· It’s passive immunization against everything scary — and —
· It’s Mother Natures’ Most Powerful Prescription.
###
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