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THE MOTHERS’ MILK BANK AT AUSTIN INSPIRES CENTRAL TEXAS WOMEN TO JOIN AN INTERNATIONAL BREASTFEEDING CHALLENGE
Central Texas milk bank joins other groups at downtown farmers market, encouraging breastfeeding mothers to “Keep Austin Breastfeeding”
Austin, TEXAS--September 19, 2012—On September 29, many Austinites will travel to Oklahoma State to cheer on the Longhorns for Big 12 conference showdown. But a group of Central Texas moms will enter a worldwide competition to have the most breastfeeding babies who are “latched on” at 11 a.m. local time. The goal is for more than 200 mothers and their babies and older children will gather at the Downtown Farmers Market in Republic Park, located at 4th and Guadalupe. Registration will open at 10:30 a.m., and the event will begin at 11 a.m.
This is the eighth year that The Mothers’ Milk Bank at Austin, one of North America’s 13 non-profit milk banks, is teaming up with Central Texas Healthy Mothers Healthy Babies Coalition to co-host the Keep Austin Breastfeeding Challenge 2012, part of the International Quintessence World Record Event.
“We are fortunate to live in a community that embraces and supports breastfeeding, and The Mothers’ Milk Bank supports the Quintessence Challenge to honor and celebrate the efforts of Austin’s dedicated breastfeeding moms,” said Kim Updegrove, executive director of the Mothers’ Milk Bank at Austin.
“Moms who choose breastfeeding are giving a perfect food to their own babies, and they are uniquely qualified to help premature infants for whom breastmilk is life-saving,” Updegrove says. “We encourage all moms and moms-to-be to come out to the Challenge and learn about how breastfeeding and milk banking save babies’ lives.”
About the Mothers’ Milk Bank at Austin – www.milkbank.org
The Mothers' Milk Bank at Austin is a non-profit milk bank whose mission is to accept, pasteurize and dispense donor human milk (“breastmilk”) by physician prescription, primarily to premature and ill infants. The organization is one of the largest non-profit suppliers that serve 90 hospitals in Texas and 15 other states.
About Milk Banking -- ‘Milk Bank’ is a generic term for storing and dispensing human donor milk. It is a term used by non-profit milk banks such as The Mothers’ Milk Bank at Austin that work directly with hospital NICUs as well as companies that profit from milk donations.
About the Quintessence Foundation
Established in 1998, the Quintessence Foundation focuses on the importance of breastfeeding and the key role it plays in the health of a community. The annual Challenge strives to increase public awareness of the normalcy of breastfeeding, the benefits to mother, child and community and the ways in which women need support to achieve the recommended duration for breastfeeding.
2011 Quintessence Breastfeeding Challenge
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